admin, Author at KPItarget

Blog Posts

Social Selling: What Is It and Why Should You Care?

We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have to be willing to not ...

Blog Posts

User Experience Design in Marketing

No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website or an app) is ...

Blog Posts

“10/10! I Will Recommend Your Brand to a Friend”

If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than letting each and every ...

Blog Posts

The Importance of Investing in Your Employees

I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the business.” And I couldn’t agree ...

Blog Posts

How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

Blog Posts

5 Social Media Rules for Highly Regulated Industries — Alcohol

My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, some SaaS and some B2C. While ...

Blog Posts

Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in 2016, and now has a ...

Blog Posts

How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

Blog Posts

Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

Blog Posts

The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit unclear about the ...