admin, Author at KPItarget

Blog Posts

Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve by incorporating artificial intelligence ...

Blog Posts

How to Plan Effective Content Creation

The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content to accommodate these changes. Not ...

Blog Posts

Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

Blog Posts

Does Your New Martech Application Help You Resonate?

As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target audience. Do they enhance ...

Blog Posts

Do Your Buyers Know More About Your Solution Than You Do?

With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every and any subject. Although ...

Blog Posts

Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling. Social storytelling can be most accurately described as taking info that ...

Blog Posts

Ignoring Competition Likely Damages Your Customer Relationships

“Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and simply take care of serving ...

Blog Posts

Dreaming about Fortnite Marketing Opportunities

As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will become more viable moving into ...

Blog Posts

The Rise of Social Media TV and Vertical Videos

From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active users and many experts believe it could soon reach ...

Blog Posts

Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...