Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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The Threat of AI Disinformation to Your Brand
By Anna Freeman Let’s be real, nothing defines your brand like its internet presence. Whether through organic search, advertisement, or algorithms, consumers are constantly collecting information about products and brands ...
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GPT-4o: What you Need to Know about ChatGPT’s Newest Model
By Anna Freeman OpenAI recently announced the release of their new flagship model, GPT-4o. The rollout of GPT-4o (in which the “o” stands for omni) was accompanied by a few ...
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Is ChatGPT Getting Dumber? 3 Tasks the Model has Performed Worse Over Time
By Anna Freeman Recently, social media platforms such as X (formerly Twitter) and Reddit have been abuzz with anecdotal accusations that ChatGPT, OpenAI’s groundbreaking AI chatbot tool, has been demonstrating ...
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7 Ways Generative AI is Revolutionizing the Paid Media Landscape
By Mike Rowan In the fast-paced world of digital advertising, staying ahead of the curve is critical for meeting your KPIs. Enter generative AI, a groundbreaking technology that’s reshaping the paid ...
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TikTok’s Potential Ban and What It Means for Users and Brands
By Baylie Busby If you’re a TikTok enthusiast, or a brand utilizing the platform to reach your target audience, you’ve likely felt the ripples of concern spreading across the platform ...
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4 Common B2B Marketing Mistakes to Avoid
By Melissa Gage With all of the talk about AI, the proliferation of sophisticated MarTech tools, and the changing landscape of digital marketing, it’s easy to lose sight of basic ...
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3 AI Tools That Can Super-Charge Your SEO Efforts
By Kylie Reh SEO… search engine optimization… You know it, you love it (most of the time). If you spend a lot of time optimizing your website for higher rankings, ...
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Navigating the Controversy Around Influencers & Child Content Creators
By: Baylie Busby We don’t need to tell you what a prominent force influencers have become in shaping trends and consumer behavior. However, a recent wave of controversy has emerged, ...
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2024 Unwrapped: A Guide to Business-Focused Social Media Trends
By Baylie Busby As we prepare for yet another year in the world of social media, it’s an ideal moment to take a look at the trends that are sculpting ...
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The Step-by-Step Guide to Designing and Optimizing High-Converting Landing Pages
By Kylie Reh A well-crafted landing page is a powerful tool for businesses aiming to turn casual website visitors into loyal customers. A landing page serves as the virtual storefront ...
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