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The Threat of AI Disinformation to Your Brand 

By Anna Freeman Let’s be real, nothing defines your brand like its internet presence. Whether through organic search, advertisement, or algorithms, consumers are constantly collecting information about products and brands ...

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GPT-4o: What you Need to Know about ChatGPT’s Newest Model

By Anna Freeman  OpenAI recently announced the release of their new flagship model, GPT-4o. The rollout of GPT-4o (in which the “o” stands for omni) was accompanied by a few ...

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Is ChatGPT Getting Dumber? 3 Tasks the Model has Performed Worse Over Time

By Anna Freeman Recently, social media platforms such as X (formerly Twitter) and Reddit have been abuzz with anecdotal accusations that ChatGPT, OpenAI’s groundbreaking AI chatbot tool, has been demonstrating ...

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AI in Paid Search

7 Ways Generative AI is Revolutionizing the Paid Media Landscape

By Mike Rowan In the fast-paced world of digital advertising, staying ahead of the curve is critical for meeting your KPIs. Enter generative AI, a groundbreaking technology that’s reshaping the paid ...

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TikTok’s Potential Ban and What It Means for Users and Brands

By Baylie Busby If you’re a TikTok enthusiast, or a brand utilizing the platform to reach your target audience, you’ve likely felt the ripples of concern spreading across the platform ...

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4 Common B2B Marketing Mistakes to Avoid

By Melissa Gage With all of the talk about AI, the proliferation of sophisticated MarTech tools, and the changing landscape of digital marketing, it’s easy to lose sight of basic ...

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AI Tools for SEO Efforts

3 AI Tools That Can Super-Charge Your SEO Efforts

By Kylie Reh SEO… search engine optimization… You know it, you love it (most of the time). If you spend a lot of time optimizing your website for higher rankings, ...

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Navigating the Controversy Around Influencers & Child Content Creators

By: Baylie Busby We don’t need to tell you what a prominent force influencers have become in shaping trends and consumer behavior. However, a recent wave of controversy has emerged, ...

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2024 Unwrapped: A Guide to Business-Focused Social Media Trends

By Baylie Busby As we prepare for yet another year in the world of social media, it’s an ideal moment to take a look at the trends that are sculpting ...

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The Step-by-Step Guide to Designing and Optimizing High-Converting Landing Pages

By Kylie Reh A well-crafted landing page is a powerful tool for businesses aiming to turn casual website visitors into loyal customers. A landing page serves as the virtual storefront ...

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