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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Audio Marketing Isn't Going Anywhere

Audio Marketing Isn’t Going Anywhere

By Kaley Pigman If you think audio is a dying industry, you’re wrong. Podcasts, audiobooks and exclusive live audio events have all seen major development, especially in the past year.  ...

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Instagram Transitions Toward Video Content

By Kaley Pigman The head of Instagram, Adam Mosseri, announced on June 30th that Instagram is “no longer a photo sharing app,” and that the platform will be moving mainly ...

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Say Goodbye to Broad Match Modifier: The Future of Google Ads

By Hannah Ferguson, KPItarget This February, Google announced a pretty significant change to their Ads platform. The company is beginning to phase out one of their most popular keyword match ...

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Best Practices: How To Generate More Leads With LinkedIn InMail

By KPItarget Lead generation is never easy, but it can be especially challenging for B2B businesses. Finding new ways to engage a target audience is crucial for businesses across all ...

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Tricks of the Trade: How to Create Memorable Customer Testimonial Videos

Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s how to get them right. By ...

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5 Tips to Enhance Your Sales & Marketing Strategy With Social Media

Use the power and reach of social media to prospect ideal customers, build active communities, and drive sales. By Lindsay Timperman The days of using social media solely to build ...

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Developing an ICP: Best Practices to Position Your Business for Growth

Defining your ideal customer profile is key to differentiating your business and achieving the most profitable growth, but what steps are involved, and how can you get it right? By ...

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Why Personalization is Now Mandatory in Marketing Campaigns

Mike Rowan, President, Founder @KPItarget Remember the days when marketers used to talk about personalization as an interesting approach that could improve conversions? These days, personalized marketing is no longer ...

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Data Deluge: A Layered Approach To Hyper-Targeted Marketing Campaigns

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. How specific do you want to get when targeting the audience for your next marketing campaign? The availability of ...

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Three Ways Marketers Can Innovate In Times Of Uncertainty

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the ...

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