Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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Instagram Influencer Marketing: Selecting the Right Influencer
Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...
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Does Your New Martech Application Help You Resonate?
As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target audience. Do they enhance ...
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Do Your Buyers Know More About Your Solution Than You Do?
With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every and any subject. Although ...
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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos
If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling. Social storytelling can be most accurately described as taking info that ...
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Ignoring Competition Likely Damages Your Customer Relationships
“Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and simply take care of serving ...
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Dreaming about Fortnite Marketing Opportunities
As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will become more viable moving into ...
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The Rise of Social Media TV and Vertical Videos
From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active users and many experts believe it could soon reach ...
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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue
Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...
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Connected TV Advertising. Changing the Way Brands Reach Consumers
From a marketing perspective, traditional TV advertising in the form of commercials has been a stalwart for decades. Commercials have not only provided brands with an effective means to reach ...
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Every Marketer Should Work Retail
View Original Post Here Whether you’re a B2B technologist, a CFO, or a CPG brand marketer, consider a part-time stint in Retail for a quick path to identifying new ways ...
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