Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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9 Marketing Strategies to Embrace in 2024
By Baylie Busby As we near the end of 2023, marketing professionals find themselves at the precipice of new challenges and exciting opportunities that await in 2024. Within the dynamic ...
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Cracking the Code: Understanding Gen Z and Their Marketing Preferences
By Haylee Benson Generation Z, the largest, most multicultural generation in American history, is grabbing the reins on a fast growing society. Gen Z is defined as anyone born between ...
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Local SEO: 10 Strategies for Small Businesses to Increase Visibility
By Kylie Reh Establishing a strong online presence is no longer optional – it’s essential. For small businesses aiming to thrive in their local markets, mastering all things local SEO ...
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The Power of Branding: Breaking Through Social Media Noise
By Baylie Busby In today’s fast-paced digital landscape, social media platforms are flooded with content. Cutting through the noise, and capturing the attention of your target audience, can be a ...
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Understanding the New Horizons in Ad Attribution Tracking: From Advertisement to Store Foot Traffic
By Mike Rowan In the dynamic world of digital marketing, attribution has always been a key concern for businesses. However, stores that rely on digital advertising to drive revenue through ...
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3 Social Trends That Will Gain Steam in 2023
By Kylie Reh Social networks like Meta, Instagram and Twitter make it simple for brands to quickly share content to a broad and diverse audience. The platforms offer brands a ...
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The Future of Marketing: Five Innovative Marketing Strategies to Explore in 2022
By Hannah Ferguson Digital marketing is a fast-paced and rapidly changing industry, and there will be no lack of marketing innovations in 2022. To succeed as marketers, we must embrace ...
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Can Artificial Intelligence Create Thoughtful Content?
By Kaley Pigman Brands are under pressure to crank out massive amounts of personalized content, and AI-generated writing might just be the solution. When you see brands posting hundreds ...
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Closing the Attribution Loop: Innovation or Expense?
By Mike Rowan The marketing industry relies heavily on analytics, and to stay on the cutting edge, we need even more specialized reporting. To achieve this, marketers and sales teams ...
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Blog Content SEO Checklist
Optimizing your blog posts for SEO is about more than throwing a keyword or two in the copy and calling it a day. This crucial step can help your website ...
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