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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Navigating the Controversy Around Influencers & Child Content Creators

By: Baylie Busby We don’t need to tell you what a prominent force influencers have become in shaping trends and consumer behavior. However, a recent wave of controversy has emerged, ...

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2024 Unwrapped: A Guide to Business-Focused Social Media Trends

By Baylie Busby As we prepare for yet another year in the world of social media, it’s an ideal moment to take a look at the trends that are sculpting ...

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The Step-by-Step Guide to Designing and Optimizing High-Converting Landing Pages

By Kylie Reh A well-crafted landing page is a powerful tool for businesses aiming to turn casual website visitors into loyal customers. A landing page serves as the virtual storefront ...

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9 Marketing Strategies to Embrace in 2024

By Baylie Busby As we near the end of 2023, marketing professionals find themselves at the precipice of new challenges and exciting opportunities that await in 2024. Within the dynamic ...

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Cracking the Code: Understanding Gen Z and Their Marketing Preferences

By Haylee Benson Generation Z, the largest, most multicultural generation in American history, is grabbing the reins on a fast growing society. Gen Z is defined as anyone born between ...

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Local SEO: 10 Strategies for Small Businesses to Increase Visibility

By Kylie Reh Establishing a strong online presence is no longer optional – it’s essential. For small businesses aiming to thrive in their local markets, mastering all things local SEO ...

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The Power of Branding: Breaking Through Social Media Noise

By Baylie Busby In today’s fast-paced digital landscape, social media platforms are flooded with content. Cutting through the noise, and capturing the attention of your target audience, can be a ...

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Understanding the New Horizons in Ad Attribution Tracking: From Advertisement to Store Foot Traffic

By Mike Rowan In the dynamic world of digital marketing, attribution has always been a key concern for businesses. However, stores that rely on digital advertising to drive revenue through ...

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3 Social Trends That Will Gain Steam in 2023

By Kylie Reh Social networks like Meta, Instagram and Twitter make it simple for brands to quickly share content to a broad and diverse audience. The platforms offer brands a ...

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The Future of Marketing: Five Innovative Marketing Strategies to Explore in 2022

By Hannah Ferguson Digital marketing is a fast-paced and rapidly changing industry, and there will be no lack of marketing innovations in 2022. To succeed as marketers, we must embrace ...

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