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Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Blog Posts

Can Artificial Intelligence Create Thoughtful Content?

By Kaley Pigman   Brands are under pressure to crank out massive amounts of personalized content, and AI-generated writing might just be the solution.  When you see brands posting hundreds ...

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Blog Posts

Closing the Attribution Loop: Innovation or Expense?

By Mike Rowan The marketing industry relies heavily on analytics, and to stay on the cutting edge, we need even more specialized reporting. To achieve this, marketers and sales teams ...

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Blog Posts
blog seo checklist

Blog Content SEO Checklist

Optimizing your blog posts for SEO is about more than throwing a keyword or two in the copy and calling it a day. This crucial step can help your website ...

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Blog Posts
Audio Marketing Isn't Going Anywhere

Audio Marketing Isn’t Going Anywhere

By Kaley Pigman If you think audio is a dying industry, you’re wrong. Podcasts, audiobooks and exclusive live audio events have all seen major development, especially in the past year.  ...

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Instagram Transitions Toward Video Content

By Kaley Pigman The head of Instagram, Adam Mosseri, announced on June 30th that Instagram is “no longer a photo sharing app,” and that the platform will be moving mainly ...

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Say Goodbye to Broad Match Modifier: The Future of Google Ads

By Hannah Ferguson, KPItarget This February, Google announced a pretty significant change to their Ads platform. The company is beginning to phase out one of their most popular keyword match ...

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Best Practices: How To Generate More Leads With LinkedIn InMail

By KPItarget Lead generation is never easy, but it can be especially challenging for B2B businesses. Finding new ways to engage a target audience is crucial for businesses across all ...

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Case Studies

How KPItarget Helped Citrus Magic Hyper-Target Audiences to Effectively Localize a National Campaign

KPItarget partnered with Citrus Magic to implement an integrated marketing strategy leveraging a focus on data to deliver the right message to the right persona at the right time, furthering ...

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Case Studies

How KPItarget Helped FINSYNC Quadruple Organic Traffic and Establish Thought Leadership Via Content & SEO

KPItarget partnered with FINSYNC to implement an integrated marketing strategy that helped establish the company as a go-to resource for small business owners looking for tips and actionable advice on ...

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Blog Posts

Tricks of the Trade: How to Create Memorable Customer Testimonial Videos

Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s how to get them right. By ...

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