Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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Blog Posts
The Compounding Returns of Strategic Content Marketing
The first half of 2020 has brought into sharp focus how important it is for businesses to provide helpful information and meaningful value to their customers. Marketers are reconsidering their ...
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The Social Impact of Marketing: Purpose, Authenticity and the Role of Marketers in 2020
By KPI Target Social marketing is a buzz phrase that’s often brought up in focus groups and strategy sessions as part of a greater conversation about how to achieve business ...
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Is Zero-Party Data The Way Forward For Personalized Marketing?
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. These days, it’s nearly impossible to escape the buzz around personalized marketing. First, the good: personalization works. You’ve seen statistics that ...
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Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the ...
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Coronavirus Disrupting Business as Usual? Marketing Playbook for Uncertain Times
With the new reality of the COVID-19 pandemic, businesses are attempting to figure out how to adapt, as news cycles change by the hour, and the whole world grapples with ...
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Key Challenges With Personalized Marketing And How To Overcome Them
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. In 2020, marketers will increasingly turn to personalized marketing to improve customer engagement. According to the 2019 Trends in Personalization ...
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Practical Personalization: How To Connect With Your Customers In A Way That Resonates
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. Personalized messaging is all the rage in marketing these days. In fact, tailored communication is no longer just appreciated ...
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Marketing Watch: Top 5 Campaigns, January 2020
January has been a busy month for creative marketing ideas. The Consumer Electronics Show in Vegas gave brands the opportunity to show off their cutting-edge innovations, New Year’s resolutions and ...
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Augmenting Reality for Successful Marketing Campaigns
Stirling Grodner, Social Media Coordinator @KPItarget Augmented Reality, or AR, is the technology to use cameras to capture the surroundings and simultaneously adding to or altering the image in some ...
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The TikTok Trend: What’s Working and Where Is It Going?
Jordan Upmalis, Director of Social Media @KPItarget To put it bluntly, if you haven’t heard of TikTok, you must be living under a rock. The relatively new platform skyrocketed to ...
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