Menu

Check out our latest post: KPItarget Helps Prime House Direct Increase E-Commerce Sales by 339%

Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

Categories

Blog Posts

Marketing: It’s Not Personal

Bret Rachlin, Chief Revenue Officer @KPItarget Score! I just secured tickets to a Dodgers game while traveling to Los Angeles with my daughter in September. With myriad ticketing options, it’s ...

View More
Blog Posts

Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

View More
Blog Posts

How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

View More
Blog Posts

Social Selling: What Is It and Why Should You Care?

We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have to be willing to not ...

View More
Blog Posts

User Experience Design in Marketing

No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website or an app) is ...

View More
Blog Posts

“10/10! I Will Recommend Your Brand to a Friend”

If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than letting each and every ...

View More
Blog Posts

The Importance of Investing in Your Employees

I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the business.” And I couldn’t agree ...

View More
Blog Posts

How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

View More
Blog Posts

5 Social Media Rules for Highly Regulated Industries — Alcohol

My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, some SaaS and some B2C. While ...

View More
Blog Posts

Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in 2016, and now has a ...

View More