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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

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Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

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The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit unclear about the ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve by incorporating artificial intelligence ...

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How to Plan Effective Content Creation

The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content to accommodate these changes. Not ...

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Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

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Does Your New Martech Application Help You Resonate?

As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target audience. Do they enhance ...

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Do Your Buyers Know More About Your Solution Than You Do?

With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every and any subject. Although ...

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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling.  Social storytelling can be most accurately described as taking info that ...

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Ignoring Competition Likely Damages Your Customer Relationships

“Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and simply take care of serving ...

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