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Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Dreaming about Fortnite Marketing Opportunities

As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will become more viable moving into ...

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The Rise of Social Media TV and Vertical Videos

From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active users and many experts believe it could soon reach ...

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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...

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Connected TV Advertising. Changing the Way Brands Reach Consumers

From a marketing perspective, traditional TV advertising in the form of commercials has been a stalwart for decades. Commercials have not only provided brands with an effective means to reach ...

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Every Marketer Should Work Retail

View Original Post Here Whether you’re a B2B technologist, a CFO, or a CPG brand marketer, consider a part-time stint in Retail for a quick path to identifying new ways ...

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Acquiring A Website & Don’t Know Where to Start with SEO?

The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going ...

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Webinar: How to Align Marketing & Sales Around the way B2B Buyers Buy

Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by ...

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Beauty & the Beast: Dissecting The Evolution of SEO Best Practices

Since the beginning of search engines, you’d be hard pressed to find a marketing channel that has changed & rapidly evolved as significantly as search engine optimization (SEO). The days ...

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The Power of Social Selling

The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order ...

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Acquiring A Website & Don’t Know Where to Start with SEO?

The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going ...

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