Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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Blog Posts
How to Map out Your Customer Acquisition Journey for 2017 (Part 1)
Is this the conversion plan for your company? 1. Get a lead. 2. Pass along to sales or throw into an email automation sequence. 3. Pray for a conversion to ...
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3 B2B Strategies to Use with Account-Based Marketing
If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a ...
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Should Marketers “Like” “Love,” “Haha,” “Wow,” “Sad,” or “Angry” Facebook’s New Reactions?
It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 ...
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How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?
As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of ...
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3 Marketing Philosophies You Need to Adopt in 2016
It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles ...
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Twitter Staying Busy with New Features
We love Twitter. After all, they are one of the last major social networks out there that enables you to organically grow your audience, and connect with your target market without ...
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Experiencing a Google Analytics Spam Attack? Here’s how to Fix Your Data
Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, ...
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Quick & Easy Steps You Can Take To Rank Better for SEO
One of the most common questions that we receive as an agency is, “What Specific Things Can I Do To Rank Better on Google”?Much like the Coke formula, Google’s algorithm ...
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Marketing ROI: How Much Money Should I Spend?
Figuring out what your budget is for your next marketing campaign can be tricky, if not intimidating. For most business owners, marketing campaigns seem like an easy way to spend ...
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4 Mistakes Companies Make Before Starting a Marketing Campaign
Throughout life we are often told, “if at first you don’t succeed, try, try again.” However, when it comes to marketing, often times you only have one chance to impress ...
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